Updated
Updated · AdExchanger · Jul 23
Peacock Turns $189 Million Q2 Profit as Revenue Jumps 54% on 2 Million New Subscribers
Updated
Updated · AdExchanger · Jul 23

Peacock Turns $189 Million Q2 Profit as Revenue Jumps 54% on 2 Million New Subscribers

3 articles · Updated · AdExchanger · Jul 23

Summary

  • $189 million in Q2 profit marked Peacock’s first quarter in the black, with paid subscribers rising by 2 million to 48 million.
  • A 54% revenue increase and nearly 70% ad-sales growth were driven by the 2026 FIFA World Cup, NBA Playoffs and Love Island USA, which helped lift June to Peacock’s highest monthly viewership ever.
  • That momentum made Peacock a key engine of Comcast’s media business, where revenue rose 25.3% year over year, or 15.6% excluding the World Cup.
  • Comcast is using that performance to support its plan to spin off NBCUniversal and Sky into a separate public company, while the parent company doubles down on broadband and wireless growth.

Insights

Peacock just hit profitability with live sports. Can it survive the streaming wars once it's cut off from Comcast's deep pockets?
Comcast is splitting into a media giant and a broadband titan. Which company offers investors the better path to long-term growth?
As Comcast splits its empire, can its massive network upgrade truly win the brutal war against 5G and fiber internet rivals?