Peacock Raises Monthly Prices by Up to $3 After Posting $189 Million Q2 Profit
Updated
Updated · Ars Technica · Aug 18
Peacock Raises Monthly Prices by Up to $3 After Posting $189 Million Q2 Profit
3 articles · Updated · Ars Technica · Aug 18
Summary
$1-to-$3 monthly increases lifted Peacock's Select plan to $9, Premium to $13, and Premium Plus to $20, marking its fourth price hike in four years.
Q2 profitability helped drive the move: Peacock posted $189 million in adjusted EBITDA, added 2 million subscribers to reach 48 million, and saw subscription revenue jump more than 50%.
Advertising revenue also rose nearly 70%, but Comcast says profits will still vary by quarter depending on the mix of sports, shows and other releases.
That variability comes as NBCUniversal funds expensive live programming, including an 11-year NBA deal worth $2.5 billion a year for about 50 exclusive Peacock games.