Tumblr Showcases 78 Posts as 135 Million Users Keep Its Algorithm-Free Culture Alive
Updated
Updated · Bored Panda · Jul 27
Tumblr Showcases 78 Posts as 135 Million Users Keep Its Algorithm-Free Culture Alive
2 articles · Updated · Bored Panda · Jul 27
Summary
A new roundup of 78 Tumblr posts casts the platform as still active rather than obsolete, using humor, oddity and nostalgia to highlight its distinct online culture.
Tumblr’s staying power is tied to features rivals lack: users can disable the dashboard algorithm and view posts in reverse chronological order, avoiding the engagement-driven feeds common on TikTok and Instagram.
That design helps explain its younger audience. Recent figures in the report put Tumblr at about 135 million monthly active users worldwide, including 95 million Gen Z users.
The story also frames Tumblr’s weak monetization as part of its appeal, citing commentary that the absence of influencers and brand-deal optimization makes the site feel more human.
Broader context shows a platform that survived corporate missteps: Yahoo bought Tumblr for $1.1 billion, and Verizon later sold it to Automattic in 2019 for $3 million.