Updated
Updated · Creative Bloq · Jul 26
Scammers Flood Social Media With 1,000s of AI Tai Chi Ads to Hook Over-40 Users
Updated
Updated · Creative Bloq · Jul 26

Scammers Flood Social Media With 1,000s of AI Tai Chi Ads to Hook Over-40 Users

3 articles · Updated · Creative Bloq · Jul 26

Summary

  • Thousands of “tai chi walking” ads have spread across YouTube and other social platforms, using AI-generated gurus and absurd fitness promises to steer users toward a paid app.
  • The low-quality, uncanny visuals appear to be part of the tactic: they filter out skeptical viewers and leave a smaller pool of people more likely to believe the pitch and click through.
  • Reviews on Trustpilot describe the app as a scam, saying subscriptions cost more than advertised, include expensive add-ons, and are difficult to cancel after users enter card details.
  • The campaign shows that scam operators do not need photorealistic AI to deceive people; obviously artificial imagery can still work when it targets susceptible users interested in light fitness or health hacks.

Insights

Why do obviously fake AI tai chi ads still convince older users to buy costly fitness subscriptions?
How can viewers tell the difference between a legitimate AI wellness app and a deceptive transformation funnel?