Tumblr Draws 135 Million Monthly Users, Including 95 Million Gen Z
Updated
Updated · Bored Panda · Jul 27
Tumblr Draws 135 Million Monthly Users, Including 95 Million Gen Z
2 articles · Updated · Bored Panda · Jul 27
Summary
135 million monthly active users now use Tumblr globally, with Gen Z accounting for 95 million of that audience despite the platform’s lower profile beside TikTok and Instagram.
95 million Gen Z users are drawn in part by Tumblr’s lighter-touch design: users can disable the dashboard algorithm and view posts in reverse chronological order.
Kyle Chayka said Tumblr also stands apart from influencer-heavy rivals because it lacks the brand-deal economy and optimization loops that dominate larger social platforms.
Tumblr’s resilience follows a turbulent ownership history—Yahoo bought it for $1.1 billion, and Verizon later sold it to Automattic for $3 million in 2019.