Updated
Updated · MacRumors · Jul 28
Apple Raises MacBook Air Price $200 as Memory Shortage Threatens Further Increases
Updated
Updated · MacRumors · Jul 28

Apple Raises MacBook Air Price $200 as Memory Shortage Threatens Further Increases

3 articles · Updated · MacRumors · Jul 28

Summary

  • $1,299 is now the starting price for Apple’s M5 MacBook Air after a late-June $200 increase tied to the global memory chip shortage.
  • $1,199 is already available through Amazon discounts, and Apple’s refurbished store is offering up to 15% off, softening the hike for buyers who move now.
  • Early 2027 is the soonest expected refresh for the 13-inch and 15-inch Air, with reports pointing to a modest M6 chip update rather than a redesign.
  • 2028 or 2029 is the rumored window for an OLED MacBook Air, leaving current pricing pressure and limited near-term upgrades as the main factors for shoppers.

Insights

Can the M5 MacBook Air's advanced AI capabilities actually justify its massive price jump compared to heavily discounted older models?
With severe hardware compromises, is the new budget-friendly MacBook Neo a smart purchase or a long-term trap for students?
Are Apple's steep MacBook price hikes truly due to shortages, or a strategy to force buyers into a continuous trade-in loop?