Updated
Updated · Engadget · Aug 16
Apple Raises MacBook Pro M5 Price by $300 as Memory Shortages Lift Hardware Costs
Updated
Updated · Engadget · Aug 16

Apple Raises MacBook Pro M5 Price by $300 as Memory Shortages Lift Hardware Costs

3 articles · Updated · Engadget · Aug 16

Summary

  • $300 has been added to the 1TB MacBook Pro M5, part of Apple price increases rolled out across most hardware in June 2026.
  • Memory shortages and rising component costs are driving the hikes, and the report says prices are unlikely to fall again soon.
  • Fall 2026 expectations for a rumored MacBook Ultra — possibly adding an OLED touchscreen — make waiting more appealing for buyers who do not need an immediate upgrade.
  • Cheaper alternatives remain available: clearance M2 Pro MacBook Pro models are selling for $1,599, the latest MacBook Air stays under $1,500, and the MacBook Neo remains under $700.

Insights

Is Apple's massive MacBook price hike a true supply crisis, or a clever strategy to push buyers toward discounted older models?
With AI hoarding global memory supplies, could waiting for Apple's rumored OLED MacBook actually cost you even more?
Will the ongoing industry RAMageddon delay the highly anticipated touchscreen MacBook Ultra indefinitely?