Colorado Tourism Reaches Record $29.2 Billion as 2% Growth Trails 4.2% U.S. Pace
Updated
Updated · KJCT · Jul 28
Colorado Tourism Reaches Record $29.2 Billion as 2% Growth Trails 4.2% U.S. Pace
3 articles · Updated · KJCT · Jul 28
Summary
$29.2 billion flowed into Colorado’s economy from tourism last year, up about 2% from $28.5 billion in 2024 and marking a record despite a much slower expansion.
96.8 million visitors came to the state, a 1.4% increase, but officials said inflation leaves growth effectively flat and weaker than in recent years.
Lower snowfall, wildfires and intensifying competition from other destinations were cited as key drags on spending and visitation momentum.
Colorado’s gain roughly matched California’s but lagged the 4.2% national growth rate, underscoring pressure on a sector officials call the state’s third-largest industry.