Updated
Updated · Grocery Dive · Jul 28
Amazon, Whole Foods Gain 0.5 Point in Grocery Share as Kroger and Albertsons Slip
Updated
Updated · Grocery Dive · Jul 28

Amazon, Whole Foods Gain 0.5 Point in Grocery Share as Kroger and Albertsons Slip

3 articles · Updated · Grocery Dive · Jul 28

Summary

  • Amazon and Whole Foods added just over 0.5 percentage point of U.S. grocery market share in the 12 months ended June 30, the biggest gain among 15 retailers tracked by Numerator.
  • Costco posted the second-largest increase and Walmart the third, while Kroger, Albertsons and Ahold Delhaize USA each lost a fraction of a point, highlighting pressure on traditional supermarket chains.
  • On a two-year stack, Costco and Amazon/Whole Foods also logged the largest gains, while Walmart still held about one-fifth of the grocery market and remained unchanged from two years earlier.
  • Numerator said the same pattern showed up in broader CPG spending, where Costco and Amazon/Whole Foods gained share as Kroger, Albertsons and ADUSA declined.
  • Amazon’s momentum supports its push to become the No. 2 U.S. CPG retailer, though Numerator said Kroger’s proposed Giant Eagle deal could lift its grocery share to 8.7% from 8.3%.

Insights

Why are Amazon and Whole Foods gaining grocery share faster than Kroger and Albertsons despite having far fewer stores?
Can Costco and Amazon keep taking grocery share, or will traditional grocers fight back through pricing, loyalty, and local strength?