Hint Launches Free AI Home App With Martha Stewart, Backed by $10 Million
Updated
Updated · TechCrunch · Jul 29
Hint Launches Free AI Home App With Martha Stewart, Backed by $10 Million
3 articles · Updated · TechCrunch · Jul 29
Summary
Hint debuted a free iOS app that uses AI to manage home maintenance, documents, energy use, insurance questions and environmental risks from a single home profile.
Martha Stewart joined as a co-founder with equity rather than cash, and CTO Kyle Rush said she is actively shaping the product, from soil guidance to branding and language.
The app builds a property record from public data, lets users upload contracts and appliance photos, and then generates evolving maintenance schedules, reminders and a home score.
Hint started in 2024 as a decarbonization-incentives tool before pivoting to broader home management, using OpenAI libraries and Gemini image tools under the hood.
Backed by $10 million from investors including Slow Ventures and Energy Impact Partners, the startup plans to keep core AI features free while adding premium tools for power users later.