Pokémon Go Hits Record $48.5 Million Week as 10th Anniversary Event Lifts Revenue 5.9-Fold
Updated
Updated · GamesIndustry.biz · Jul 30
Pokémon Go Hits Record $48.5 Million Week as 10th Anniversary Event Lifts Revenue 5.9-Fold
1 articles · Updated · GamesIndustry.biz · Jul 30
Summary
$48.5 million in in-app purchase revenue during July 6-12 gave Pokémon Go its highest-grossing week ever, with AppMagic ranking it the world's No. 4 app by revenue for that period.
Road to Legends drove the spike with rotating legendary raids, Ultra Beasts, Mega evolutions, signature move unlocks and a $20 battle pass, lifting weekly revenue to 5.9 times the prior week.
Over the past 30 days, the game generated $98.1 million and logged just over 4 million downloads; the US supplied 37% of revenue, while Japan contributed 27%.
India accounted for 22% of downloads versus 14% for the US, and Pokémon Go ranked seventh globally for July revenue, ahead of Roblox.
Since launching in 2016, Pokémon Go has topped 700 million downloads and $6.4 billion in revenue, while Scopely has said the franchise's future will not include a sequel.