Pokémon Go Hits $141.5 Million in July as 10th-Anniversary Event Lifts Spending 229%
Updated
Updated · Pocket Gamer.Biz · Aug 12
Pokémon Go Hits $141.5 Million in July as 10th-Anniversary Event Lifts Spending 229%
1 articles · Updated · Pocket Gamer.Biz · Aug 12
Summary
$141.5 million in July made Pokémon Go's best month on the App Store and Google Play since June 2022, with the game ranking fifth among mobile titles.
A free Go Fest 2026: Global and the game's 10th-anniversary celebrations drove the surge, pushing spending up 229% month over month and above $5 million on July 11 alone.
The US led July spending with $50.1 million, or 35% of the total, followed by Japan at $38.9 million and South Korea at $7.1 million; App Store users contributed $90.4 million, or 64%.
Because Pokémon Go launched its own web shop in 2023, July's store revenue may understate total player spending, making it potentially the game's most lucrative month in more than four years.
Scopely said on the anniversary that Pokémon Go has reached 800 million lifetime players, who have walked 100 billion kilometers and caught 1 trillion Pokémon.