Updated
Updated · The Guardian · Jul 31
Tweens Put $8 Snacks and $23 Squishies on Back-to-School Wish Lists
Updated
Updated · The Guardian · Jul 31

Tweens Put $8 Snacks and $23 Squishies on Back-to-School Wish Lists

3 articles · Updated · The Guardian · Jul 31

Summary

  • Six children aged 9 to 12 told the Guardian their back-to-school must-haves range from sour snacks and mechanical pencils to fuzzy notebooks, keychains and character-themed gear.
  • Squishies stood out as the clearest craze: kids named NeeDoh toys, Minecraft jelly cubes and other sensory items, with one saying any squishy would do.
  • Practical basics still featured heavily, including new pencils, matching supply sets, backpacks, lunch boxes and water bottles—often framed as a way to stay prepared for stricter school expectations.
  • Style and identity shaped many picks, from Steph Curry shoes and roller-skate sneakers to Sanrio sweaters, soccer jerseys, baggy jeans and lip gloss.
  • The wish lists sketch a Gen Alpha back-to-school mix of utility, aesthetics and collectible comfort items, with prices in the report running from about $4 to $80.

Insights

What hidden psychological impacts do toy-like, highly personalized school supplies have on classroom dynamics and student focus?
How are parents balancing record-high back-to-school costs with Gen Alpha's expensive obsession for trendy, fandom-driven supplies?