Apple Eyes 25% Foldable Share With iPhone Ultra as Samsung’s Fold 8 Demand Triples
Updated
Updated · 9to5Mac · Aug 3
Apple Eyes 25% Foldable Share With iPhone Ultra as Samsung’s Fold 8 Demand Triples
3 articles · Updated · 9to5Mac · Aug 3
Summary
Next month’s iPhone Ultra launch is expected to give Apple about 25% of the foldable-phone market soon after its debut.
Samsung’s Galaxy Z Fold 8 helps explain that timing: its nearly creaseless display suggests the technology Apple wanted is finally mature, while early demand is running 3 times Fold 7 levels.
That surge follows a 50% demand increase last year, indicating foldables are gaining broader consumer acceptance beyond a single product cycle.
Apple had delayed entering the category while durability and crease issues were worked out, and earlier reports said production and hinge-screen challenges were recently resolved ahead of a September unveiling.
As the September launch nears, will Foxconn's massive manufacturing push be enough to overcome the severe engineering hurdles of Apple's thinnest device?
With a rumored $2,000 price tag and no Face ID, will Apple's upcoming foldable iPhone Ultra redefine luxury or alienate loyal users?
Can Apple's exclusive partnership with Samsung Display finally deliver the flawless, crease-free foldable experience that competitors have struggled to perfect?