Updated
Updated · IGN · Aug 3
Pokémon Go Launches LEGO Store Rewards at 200-Plus Locations Across 3 Regions
Updated
Updated · IGN · Aug 3

Pokémon Go Launches LEGO Store Rewards at 200-Plus Locations Across 3 Regions

3 articles · Updated · IGN · Aug 3

Summary

  • More than 200 participating LEGO stores in the U.S., Europe and Australia now offer Pokémon Go bonuses, including one all-day raid per location that awards a Pikachu with a special LEGO background.
  • Sponsored PokéStops at those stores also drop LEGO Pokémon stickers, and players can claim the rewards simply by getting close enough to the in-game locations rather than entering the shop.
  • An in-game Stamp Rally unlocks near participating stores, grants another Pikachu and tracks visits across multiple LEGO locations; the UK alone has about 20 stores, including four in London.
  • The promotion extends bonuses first tied to Pokémon Go's Copenhagen summer events as the game marks its 10th year, ahead of its Go Fest Finale and LEGO's October 1 Pokémon set launch.

Insights

Why did LEGO intentionally exclude its home country of Denmark from this massive Pokémon GO collaboration?
Will standing outside a LEGO store for a digital Pikachu actually drive players to buy a $300 set?
What hidden surprises await collectors when the highly anticipated 2,386-piece LEGO Poké Ball drops this October?