45% of Raleigh Shoppers Cite Grocery Stress, Driving Shift to Cheaper Stores
Updated
Updated · WTVD-TV · Aug 5
45% of Raleigh Shoppers Cite Grocery Stress, Driving Shift to Cheaper Stores
3 articles · Updated · WTVD-TV · Aug 5
Summary
Nearly half of Raleigh-area consumers are changing where they shop as higher prices squeeze budgets, with residents saying they are abandoning higher-end grocers and cutting back further.
Survey data shows 65% have switched to generic or store-brand items and 62% are dining out less to cover necessities, making groceries the biggest stress point for 45% of respondents.
39% said gas costs are a concern, 35% worried about electricity bills and 28% were stressed about paying mortgage or rent in the next few months.
Gerald Cohen of the Kenan Institute said the pattern matches broader data showing wages rising more slowly than inflation, eroding purchasing power as he watches Friday's jobs report after a weaker-than-expected June.