Half of Australian Shoppers Switch Brands Over Shrinkflation as 85% Spot Smaller Packs
Updated
Updated · retailnews.asia · Aug 25
Half of Australian Shoppers Switch Brands Over Shrinkflation as 85% Spot Smaller Packs
2 articles · Updated · retailnews.asia · Aug 25
Summary
50% of Australian grocery shoppers seek competitor brands when a favourite product shrinks, according to the 2026 Australian Grocery Shopper Report, showing immediate sales risk for FMCG makers that cut pack sizes.
85% have noticed shrinkflation on supermarket shelves, and 60% say packaged-goods companies are not transparent about size changes, helping explain the backlash against stealth volume cuts.
59% would rather pay a higher price than get fewer biscuits in a pack; after downsizing, one in three buy the product less often and one in five stop buying it altogether.
90% say promotions influence what goes into their baskets, with 57% saying discounts almost always drive purchases and 67% waiting for sales, adding margin pressure for brands already facing higher input costs.
Across Asia-Pacific grocery markets, the findings suggest quiet weight reductions can quickly cede volume share to private-label and rival brands unless companies communicate changes clearly on shelf.