DoorDash Launches CringeMart After 4 Million Awkward-Essentials Orders
Updated
Updated · Yahoo Finance · Aug 6
DoorDash Launches CringeMart After 4 Million Awkward-Essentials Orders
3 articles · Updated · Yahoo Finance · Aug 6
Summary
DoorDash on Monday rolled out CringeMart, an in-app storefront for discreet purchases such as condoms, UTI treatments and laxatives.
More than 4 million customers ordered those “awkward essentials” last year, DoorDash said, with a condom sold every 37 seconds and two laxatives every minute.
The push targets higher-margin convenience and pharmacy demand, where customers may pay delivery fees to avoid buying sensitive items in person.
The campaign, developed with agency Loop, also includes creator Tana Mongeau videos and live condom-counter billboards in New York and Los Angeles.