iPad Shipments Fall 7.5% to 13.5 Million as Global Tablet Market Drops 9.9%
Updated
Updated · 9to5Mac · Aug 6
iPad Shipments Fall 7.5% to 13.5 Million as Global Tablet Market Drops 9.9%
3 articles · Updated · 9to5Mac · Aug 6
Summary
13.5 million iPads shipped in Q2 2026, down 7.5% from a year earlier, though Apple still led the tablet market with a 37.8% share.
35.5 million tablets shipped worldwide in the quarter, a 9.9% annual decline that also broke the usual pattern of stronger sequential Q2 demand tied to back-to-school buying.
Samsung ranked second with 5.8 million units and a 16.3% share, while Lenovo was the only top-five vendor to grow, with shipments rising 27.1% year over year.
Omdia said component supply constraints are limiting vendors' focus on tablets, pushing them to concentrate resources on flagship and premium models instead.
Apple had already reported a 5% year-over-year drop in June-quarter iPad revenue, underscoring that its shipment decline reflects broader weakness across the tablet market.