CBS Evening News Tops 4.1 Million Viewers as ABC Widens Demo Lead to 130,000
Updated
Updated · Adweek · Aug 6
CBS Evening News Tops 4.1 Million Viewers as ABC Widens Demo Lead to 130,000
3 articles · Updated · Adweek · Aug 6
Summary
CBS Evening News averaged 4.127 million viewers and 570,000 adults 25-54 in the week of July 27, rising 4% and 10% from a week earlier and clearing 4 million for the first time since June 22.
ABC World News Tonight also avoided audience erosion, holding flat at 8.168 million total viewers while adding 3% in the key demo to 1.078 million.
NBC Nightly News stayed second at 6.62 million viewers and 948,000 in the demo, flat in total audience but down 1% among adults 25-54.
ABC's advantage over NBC in the demo widened to 130,000 from 90,000 the prior week, while CBS remained the only evening newscast to post growth in both measured categories for a second straight week.
All three broadcasts were measured on four days because July 31 telecasts were retitled and excluded from Nielsen's weekly and season averages.