Temu Removes Kerrie McNeill Copy Listings, Expands 47 Million-Image IP Monitoring
Updated
Updated · BBC.com · Aug 8
Temu Removes Kerrie McNeill Copy Listings, Expands 47 Million-Image IP Monitoring
2 articles · Updated · BBC.com · Aug 8
Summary
Temu said it is removing alleged copies of Kerrie McNeill’s illustrations and adding her work to an IP database for proactive monitoring against relisting by repeat sellers.
In October, the marketplace also introduced a trial takedown system for greeting card publishers that lets rights holders submit one link so software can find and remove matching listings.
McNeill said near-identical versions of her cards keep reappearing, with one birthday design listed on Temu for 96p versus £3.60 on her own website.
Temu said its enforcement combines automated detection and manual review, scanning more than 47 million images and 9.5 million keywords for suspected infringements.
Artists and experts say AI editing tools and weak cross-border enforcement are making online copying easier, leaving creators to shoulder costly, repetitive reporting.