Michigan Launches 4-Year Farm Marketing Program for 10 Businesses Across 5 Farmers Markets
Updated
Updated · WILX · Aug 9
Michigan Launches 4-Year Farm Marketing Program for 10 Businesses Across 5 Farmers Markets
2 articles · Updated · WILX · Aug 9
Summary
Ten farm businesses at five Michigan farmers markets will receive customized marketing plans and support under the new “Farmers to Markets” program, launched by the state agriculture department and the Michigan Farmers Market Association.
The effort aims to remove sales barriers for local growers by boosting market attendance, building customer bases and expanding access to locally grown food.
Taste the Local Difference is providing the assistance, with recipients including Williamston market vendors who said the multi-year funding is sharpening sales strategy and helping build digital tools such as websites.
MDARD said the program is intended to strengthen not just vendors and markets, but also local economies by helping farms generate more consistent sales over its four-year run.