Reroot Launches App Mapping 50,000 Local Food Producers Across the US and Canada
Updated
Updated · GeekWire · Aug 18
Reroot Launches App Mapping 50,000 Local Food Producers Across the US and Canada
1 articles · Updated · GeekWire · Aug 18
Summary
July brought Reroot: Find Local Food, a free app that maps more than 50,000 independent food producers across the U.S. and parts of Canada.
Founder Genevieve Priebe built it to tackle a gap she says leaves local food harder to find and buy than imported produce, while many small farms struggle to stay profitable.
Less than 50% of the 1.9 million U.S. farms are profitable, Priebe said, with median farm income more than $1,000 in the red and about 15,000 farms going out of business each year.
Reroot also runs a direct-sales marketplace with founding partners in the Pacific Northwest and offers a patent-pending voice tool that lets farmers update online stores from the field, even offline.
Priebe said AI let her build the startup solo in about four months—work she estimates once would have required a five-person team, 18 months and $1.5 million.