Hailey Bieber Posts Yellow Bikini Selfie in August Instagram Update as Rhode Stays a $1 Billion Brand
Updated
Updated · Fox News · Aug 10
Hailey Bieber Posts Yellow Bikini Selfie in August Instagram Update as Rhode Stays a $1 Billion Brand
3 articles · Updated · Fox News · Aug 10
Summary
Hailey Bieber, 29, posted an Instagram carousel captioned "August so far," led by a mirror selfie in a bright yellow string bikini.
The post broadened into a summer snapshot reel, showing Bieber on grass, working out at a gym, holding a plate of meatballs and using Rhode eye patches.
Rhode remains central to her public profile: Bieber launched the skincare brand in 2022, and e.l.f. Beauty acquired it in May 2025 in a deal worth up to $1 billion.
Her latest post also lands after a busy fashion stretch, including becoming Calzedonia's global digital ambassador and appearing in the swimwear label's summer 2026 campaign.