₹177 crore in FY26 net revenue puts Nestasia among India’s larger online-first home and lifestyle brands, with co-founder Aditi Murarka Agrawal saying the business is now running at about a ₹300 crore annual rate.
That growth came from a deliberate strategy of raising less, scaling on cash flows and keeping profitability in focus rather than chasing the high-burn startup model common in 2021.
14 stores across nine cities now complement its e-commerce and quick-commerce channels, while more than half of its products are sourced from India and some are manufactured in-house.
Nestasia’s revenue rose from ₹6.8 crore in FY21 to ₹111 crore in FY25, when it posted a ₹7.7 crore loss, and the company says the gap to profitability has since narrowed.
The brand is betting that discipline in inventory, category focus and positioning in India’s largely unbranded $40 billion home-decor market will matter more as scale brings higher complexity.