₹1 crore in monthly revenue has lifted Mysuru-based apparel startup Wellbi into a new growth phase, with founder Supreeth Kashyap projecting ₹15-16 crore in annual turnover and about ₹16 crore by March 2027.
₹10 lakh in personal and family funding launched the business in 2021, later expanding to roughly ₹50 lakh of initial investment and about ₹3 crore from angel investors as sales climbed from ₹11 lakh in year one to ₹5.6 crore last year.
Mysuru was a deliberate base for Kashyap, who quit an Accenture job in Bengaluru in 2018, saying he wanted peace of mind and to build employment in Tier-2 and rural India rather than follow the metro-city startup route.
15 full-time employees and 40 artisans now support Wellbi's sustainable essentials and athletic wear, though Kashyap said early mistakes included overinvesting in photoshoots before product-market fit and hiring too many people too quickly.
Amazon US is the next expansion step for Wellbi, which says it is positioning itself around comfort and organic fabrics rather than fast-fashion trends.