Virgin Atlantic Uses ChatGPT Work for 5-Year Strategy, Cutting Research From Weeks to Hours
Updated
Updated · OpenAI · Aug 10
Virgin Atlantic Uses ChatGPT Work for 5-Year Strategy, Cutting Research From Weeks to Hours
3 articles · Updated · OpenAI · Aug 10
Summary
Virgin Atlantic has deployed ChatGPT Work across digital product, customer experience and analytics teams to map its end-to-end customer journey and speed decisions on where to invest.
Weeks of competitor and journey research for the airline’s new 5-year digital strategy can now be completed in hours, with teams using structured prompts to build datasets for review and product planning.
ChatGPT Work and ChatGPT Sites are also being used to pull data from multiple dashboards and report systems into one secure, authenticated interface, giving staff easier access to customer-journey insights.
The airline has extended the tools into custom roadmap and quarterly-planning workflows, and says broader day-to-day use could further shorten the path from insight to customer-facing product changes.