OpenAI Expands ChatGPT Ads to 31 European Countries, Its Biggest Rollout Since February
Updated
Updated · OpenAI · Aug 18
OpenAI Expands ChatGPT Ads to 31 European Countries, Its Biggest Rollout Since February
3 articles · Updated · OpenAI · Aug 18
Summary
Next week, ChatGPT Ads will launch in 31 European countries—including Germany, France, Spain, Italy and the Netherlands—marking OpenAI’s largest ads expansion since the product’s U.S. pilot began in February.
Free and Go users will see the ads, while Plus, Pro and Enterprise plans remain ad-free; OpenAI says the model helps fund free and low-cost access to ChatGPT.
European advertisers will initially buy through OpenAI’s ads team, agency partners and technology partners, with self-service access via Ads Manager due later this summer.
Over six months, OpenAI has added eight other markets and new tools including conversion optimization, geo-targeting, custom audiences and expanded measurement through its Pixel, Conversions API and third-party integrations.
Tens of thousands of marketers have already advertised on ChatGPT as OpenAI builds a broader global ads platform while saying conversations stay private, customer data is not sold and ads do not affect answers.