Updated
Updated · The New York Times · Aug 11
MARI Buys ATG Entertainment for About $6 Billion, Adding 7 Broadway and 10 West End Theaters
Updated
Updated · The New York Times · Aug 11

MARI Buys ATG Entertainment for About $6 Billion, Adding 7 Broadway and 10 West End Theaters

1 articles · Updated · The New York Times · Aug 11

Summary

  • MARI agreed to acquire ATG Entertainment from Providence Equity Partners in a deal the Financial Times had pegged at about $6 billion, though the companies did not disclose terms.
  • ATG gives Ari Emanuel’s live-events venture a major theater footprint: 7 of Broadway’s 41 theaters, 10 West End houses and 70 venues across Britain, the U.S., Germany and Spain.
  • The purchase deepens MARI’s push into theater after its 2025 acquisition of ticketing company TodayTix, tying venue ownership more closely to its broader live-entertainment portfolio.
  • Regulatory approval is still required, and MARI said ATG will keep its existing brand and leadership after the transaction closes.

Insights

With MARI controlling major venues and ticketing platforms, will this $6 billion corporate takeover ultimately drive up your Broadway ticket prices?
Despite grossing $90 million, a hit show still lost money; can a massive corporate buyout actually fix live theater's broken financial model?