Pro-Shot Broadway Films Draw Cinema Crowds After Hadestown Tops $20 Million
Updated
Updated · The Guardian · Aug 13
Pro-Shot Broadway Films Draw Cinema Crowds After Hadestown Tops $20 Million
1 articles · Updated · The Guardian · Aug 13
Summary
"SIX The Musical Live!" reached U.S. theaters this week, extending a fast-growing market for pro-shot stage productions after "Hadestown" broke out as a theatrical hit.
"Hadestown" made more than $10 million in its opening wide North American release and has now topped $20 million after distributors extended what began as a five-day run.
Universal is releasing "SIX," while indie distributor Bleecker Street handled "Hadestown," showing the format has moved beyond niche event screenings and theater-company archives.
High Broadway ticket prices and post-pandemic programming flexibility at multiplexes are helping filmed stage shows attract audiences who once had to rely on tours, PBS airings or streaming.
October will bring a filmed stage release of "Fallen Angels," adding to signs that pro-shots are becoming a durable cinema alternative rather than a one-off fan event.