Spotify to Label AI Persona Artists by Mid-September, Pulling Them From Recommendations
Updated
Updated · The Verge · Aug 11
Spotify to Label AI Persona Artists by Mid-September, Pulling Them From Recommendations
3 articles · Updated · The Verge · Aug 11
Summary
Mid-September marks the start of Spotify’s rollout of “AI Persona” and “Likely AI Persona” badges for artist profiles that do not represent a real person.
Spotify will also exclude those artists from editorial suggestions and personal recommendations by default, after saying listeners objected to profiles that appear human but are AI-generated.
Human reviewers and AI tools will assess names, images and other profile signals, with higher-audience accounts reviewed first; artists can self-disclose starting now and appeal if labeled “Likely AI Persona.”
The policy targets artist identity rather than how music is made, as Spotify still lacks a Deezer-style system for detecting AI-generated tracks.
Deezer recently said AI-generated songs account for half of its daily uploads, underscoring the broader flood of AI music across streaming platforms.