Updated
Updated · Tom's Guide · Aug 13
Apple Weighs iPhone Ultra vs Fold for $2,000 Foldable Ahead of Sept. 9 Launch
Updated
Updated · Tom's Guide · Aug 13

Apple Weighs iPhone Ultra vs Fold for $2,000 Foldable Ahead of Sept. 9 Launch

3 articles · Updated · Tom's Guide · Aug 13

Summary

  • Creative Strategies analysts pushed back on “iPhone Ultra” for Apple’s first foldable iPhone, arguing the device may sit below the iPhone 18 Pro line on some core specs despite its new form factor.
  • Dual rear cameras, Touch ID, a smaller battery and a possible lack of MagSafe magnets are among the reported trade-offs, which critics say make “Ultra” a weak fit for Apple’s usual top-tier branding.
  • Mark Gurman has still said Apple employees internally call the device “Ultra,” keeping that name in play even as “iPhone Fold” remains the more literal description.
  • A 7.8-inch main display, 5.5-inch cover screen and expected $2,000-to-$2,500 price could still support premium branding when Apple unveils the foldable at its Sept. 9 event.

Insights

Why might Apple abandon the Fold name to brand its most expensive, limited-supply 2026 smartphone as an Ultra luxury device?
Will Apple's rumored $2,000 iPhone Ultra sacrifice beloved features like Face ID to achieve a crease-free foldable design this September?