Updated
Updated · TradingView · Aug 24
Jefferies Downgrades Apple to Underperform, Cuts Target to $264 After All-Glass iPhone Cancellation
Updated
Updated · TradingView · Aug 24

Jefferies Downgrades Apple to Underperform, Cuts Target to $264 After All-Glass iPhone Cancellation

2 articles · Updated · TradingView · Aug 24

Summary

  • Jefferies cut Apple to Underperform and lowered its price target to about $264 after supply-chain checks showed Apple scrapped an all-glass iPhone planned for Sept. 27.
  • Low production yields drove the cancellation, adding to concerns that Apple’s product roadmap is running into execution limits even after a strong June quarter.
  • Apple reported June-quarter revenue of $109.4 billion, up 16% year over year, but that strength is colliding with rising memory costs, constrained sourcing from China’s CXMT and U.S. export pressure.
  • The company is still preparing higher-priced iPhone launches, foldable-device plans and separate AI approaches for China and overseas markets, leaving investors to weigh growth ambitions against mounting supply, cost and regulatory headwinds.

Insights

Will sky-high memory costs and geopolitical hurdles force Apple to delay its revolutionary foldable iPhone into 2027?
With memory chips devouring profit margins, is Apple's rumored $2,500 foldable device a desperate gamble to maintain premium dominance?
Can Apple's localized AI partnerships save its Chinese market share before devastating supply bottlenecks crush its 2026 hardware rollout?