Apple Keeps 2027 Pro Glass Redesign With Metal Band After $2,060 All-Glass Concept Falters
Updated
Updated · ETBrandEquity · Aug 22
Apple Keeps 2027 Pro Glass Redesign With Metal Band After $2,060 All-Glass Concept Falters
3 articles · Updated · ETBrandEquity · Aug 22
Summary
Apple’s 2027 Pro iPhones are still expected to adopt a more glass-heavy design, with front and back glass extending toward the sides while a metal band remains in the middle.
The retained metal frame reflects manufacturing limits: the more extreme all-glass concept reportedly ran into panel-joining and production-yield problems at Apple’s required scale.
A Jefferies analyst had said on Aug. 10 that Apple scrapped the all-glass version, prompting a downgrade and an estimate that such a model could have sold for about $2,060.
Apple’s broader push toward glass predates the rumor cycle, including a $2.5 billion 2025 commitment with Corning to expand cover-glass production and advanced manufacturing in Kentucky.
The redesign would give Apple a bigger anniversary-era hardware statement for 2027, when material and form may matter more than incremental chip or camera upgrades in a mature smartphone market.