Apple Expands Leasing and Refurbishing as DRAM Prices Jump 70%
Updated
Updated · Computerworld · Aug 12
Apple Expands Leasing and Refurbishing as DRAM Prices Jump 70%
1 articles · Updated · Computerworld · Aug 12
Summary
Apple is reshaping how it sells devices as memory costs and shortages persist, pushing harder into financing, trade-ins, refurbished sales and repair support rather than relying only on new-device upgrades.
DRAM prices have risen 70% since 2025, smartphone prices are expected to climb 25%, and Intel's CEO said relief is unlikely before 2028, squeezing both supply and consumer budgets.
Apple's response includes the Klarna-backed Upgrade scheme, richer trade-in offers of up to $480 for an iPhone 16 and $720 for a 16 Pro Max, and broader AppleCare One support as users keep devices longer.
Refurbished devices are becoming a bigger channel: Apple sold 15.9 million refurbished devices and accessories in 2024, while CCS Insight expects the second-user smartphone market to grow 9% in 2026.
That shift could also support Apple's 2030 circular-manufacturing goal, though weaker new-device sales may later reduce trade-in supply and tighten the used-device market.