Updated
Updated · TechCrunch · Aug 13
Apple Weighs Nine-Figure Publisher Payments for Siri AI News Access
Updated
Updated · TechCrunch · Aug 13

Apple Weighs Nine-Figure Publisher Payments for Siri AI News Access

3 articles · Updated · TechCrunch · Aug 13

Summary

  • Apple has approached publishers in recent months about supplying content for a revamped Siri AI, with talks centered on current news and information.
  • A nine-figure budget is under consideration, and Apple has proposed paying publishers when their material is actually used rather than through a fixed licensing fee.
  • That pay-as-you-go structure would break with the usual AI content model, where publishers receive guaranteed fees for broad access to their archives.
  • The discussions are part of Apple's push to make Siri markedly more capable after years of delays, with the upgraded AI assistant expected later this year.

Insights

Will Apple's nine-figure payout finally fix Siri, or just hand media giants total control over the news AI feeds you?
Could Apple's secret variable payment model become the ultimate weapon that destroys traditional search engines for good?