Samsung Lifts India Share to 16.4% as 271,000 Z8 Preorders Cut Vivo Lead to 2 Points
Updated
Updated · asiae.co.kr · Aug 13
Samsung Lifts India Share to 16.4% as 271,000 Z8 Preorders Cut Vivo Lead to 2 Points
2 articles · Updated · asiae.co.kr · Aug 13
Summary
Samsung raised its India smartphone share to 16.4% in the second quarter, with shipments up 0.4% even as the overall market shrank.
271,000 Galaxy Z8 series preorders in 72 hours helped fuel that momentum, with 24-month zero-interest financing lowering purchase barriers and the Fold8 Ultra making up about 60% of early demand.
India smartphone shipments fell 11.1% year on year to 33.2 million units in Q2, hurt by higher memory costs tied to the AI boom and component shortages.
Vivo’s shipments dropped 13.9%, leaving it at 18.4% share and only 2 percentage points ahead of Samsung; Apple grew shipments 0.7% but stayed sixth at 8.5%.
Samsung now expects further second-half gains in India, betting on premium models, India-specific AI features, local manufacturing and expanded consumer financing.