Updated
Updated · Motor1 · Aug 12
Monterey Car Week Draws 20-Plus Debuts as Bugatti, Lamborghini and Hennessey Unveil New Halo Cars
Updated
Updated · Motor1 · Aug 12

Monterey Car Week Draws 20-Plus Debuts as Bugatti, Lamborghini and Hennessey Unveil New Halo Cars

3 articles · Updated · Motor1 · Aug 12

Summary

  • August 14 at The Quail anchors Monterey Car Week’s biggest reveals, with automakers rolling out new supercars, hypercars and concepts across the peninsula through the weekend.
  • 1,578-hp Bugatti Destrier, Lamborghini’s new Revuelto SV and Hennessey’s $2.5 million Blackbird headline the performance launches, joined by Eccentrica’s 19-unit V12 Roadster and Aston Martin’s trio of DB12 S specials.
  • Acura and Gordon Murray are using Monterey for mystery concepts and global debuts, while Kith and BMW plan to show a 500-hp V10 manual X5 alongside a special 2027 X5.
  • Cadillac is leaning into bespoke luxury with the one-off 655-hp Celestiq Night Test and a Curated by Cadillac program for Escalade IQ buyers that adds $54,995.
  • Bentley, Mercedes-Benz, Honda and Lamborghini are also using the event to mix heritage with future products, underscoring Monterey’s role as a showcase for both collector culture and next-generation design.

Insights

As multi-million dollar one-offs flood Monterey, will this explosion of manufactured exclusivity eventually crash the high-end collector car market?
What is the true motive behind major brands abandoning traditional auto shows for elite, invite-only gatherings on the Pebble Beach peninsula?
With automakers heavily pushing analog restomods and manual hypercars, is the ultra-luxury market secretly rejecting the electric vehicle revolution?