Updated
Updated · Yahoo Finance · Aug 17
Lamborghini Unveils Revuelto SV as H1 Deliveries Fall 4.6% and Profit Slips
Updated
Updated · Yahoo Finance · Aug 17

Lamborghini Unveils Revuelto SV as H1 Deliveries Fall 4.6% and Profit Slips

3 articles · Updated · Yahoo Finance · Aug 17

Summary

  • Monterey, California, hosted Lamborghini’s Aug. 14 launch of the Revuelto SV, the brand’s most powerful production car, as the company looks to bolster future earnings after a weaker first half.
  • 1.74 billion euros in first-half revenue marked a record for Lamborghini, but deliveries dropped to 5,422, operating profit fell to 395 million euros from 431 million, and margin narrowed to 22.7% from 26.5%.
  • U.S. tariffs squeezed the economics behind those results in Lamborghini’s biggest market, raising import costs that the company could not fully pass on through pricing.
  • U.S. registrations fell about 20% for Lamborghini in the first half, while Ferrari rose 3%, underscoring the pressure on the Italian marque even as it maintained top-line growth through higher prices per car.

Insights

With U.S. tariffs crushing profits, is Lamborghini's new $741,000 Revuelto SV enough to save its exclusivity strategy?
Is Lamborghini's push for extreme scarcity a brilliant luxury strategy, or just a clever cover for shrinking global demand?