Luxury Auto CEOs See $100 Million Collections Surge as Mid-Tier Demand Slows
Updated
Updated · Yahoo Finance · Aug 23
Luxury Auto CEOs See $100 Million Collections Surge as Mid-Tier Demand Slows
3 articles · Updated · Yahoo Finance · Aug 23
Summary
$100 million car collections are now being assembled in months rather than decades, underscoring a split luxury market where ultra-wealthy buyers keep spending while more typical affluent customers pull back.
Hagerty CEO McKeel Hagerty tied the strength at the very top to liquidity events such as company sales, IPOs and strong stock markets, even as tariffs, high interest rates and global conflict unsettle other buyers.
Bentley CEO Frank-Steffen Walliser said top-end demand remains "very good," but regular customers are hesitating because luxury cars are discretionary purchases tied to confidence and self-reward.
Aston Martin CEO Adrian Hallmark said the pressure is concentrated in the middle tier, which buys the highest volume of cars, while the richest buyers remain largely insulated.