EU Urges Households to Shift $12.5 Trillion Into Stocks
Updated
Updated · Bloomberg · Aug 14
EU Urges Households to Shift $12.5 Trillion Into Stocks
3 articles · Updated · Bloomberg · Aug 14
Summary
$12.5 trillion sitting in European bank accounts is at the center of a new EU push to get citizens more comfortable investing in the stock market.
Brussels wants that cash redirected into equities to channel more household savings into the broader economy rather than leaving it parked in deposits.
Financial firms are already positioning to benefit as the campaign could open a large new pool of retail investment money across the bloc.