Updated
Updated · Bleacher Report · Aug 14
Burrow Says LSU Won’t Reissue No. 9 as Daniels’ No. 5 Dispute Escalates
Updated
Updated · Bleacher Report · Aug 14

Burrow Says LSU Won’t Reissue No. 9 as Daniels’ No. 5 Dispute Escalates

3 articles · Updated · Bleacher Report · Aug 14

Summary

  • Joe Burrow said LSU officials told him they “wouldn’t use” his No. 9 jersey again, though he added “you never know what happens” over time.
  • The comment came as LSU faces a fight over No. 5, which sophomore DJ Pickett is taking after Jayden Daniels wore it in 2022 and 2023 and no player used it after his exit.
  • Thursday, a Daniels representative sent LSU athletic director Verge Ausberry a cease-and-desist letter barring the school from using Daniels’ name, image and likeness; Daniels said unresolved issues remain but he hopes to settle them privately.
  • Pickett’s father said his son does not plan to give up No. 5, and LSU’s 2007 jersey-retirement bylaws allow retired numbers to stay in circulation at the head coach’s discretion.
  • Burrow’s No. 9 carries special weight from LSU’s 15-0 2019 title team, which scored an FBS-record 726 points after he won the Heisman.

Insights

When coaching transitions erase past promises, who truly owns the rights to a legendary college football jersey number?
Could Jayden Daniels' NIL cease-and-desist letter force universities to completely rewrite their rules on honoring past athletes?