Updated
Updated · USA TODAY · Aug 14
StubHub Mocks Jayden Daniels With No-5 Ticket Joke Over LSU Jersey Dispute
Updated
Updated · USA TODAY · Aug 14

StubHub Mocks Jayden Daniels With No-5 Ticket Joke Over LSU Jersey Dispute

3 articles · Updated · USA TODAY · Aug 14

Summary

  • StubHub posted on X that it would stop selling tickets in groups of 5, using a fake seating chart for the Commanders' Sept. 27 game against Seattle to mock Jayden Daniels' jersey dispute.
  • The joke followed Daniels' clash with LSU after the school gave his former No. 5 jersey to sophomore cornerback DJ Pickett, who had been promised the number during recruitment.
  • Daniels' representatives sent LSU a cease-and-desist letter, saying the school should stop using his name, image and likeness and arguing No. 5 should have been preserved as part of his legacy.
  • The post drew mixed reaction online: fantasy site Underdog made similar cracks about a Week 5 bye, while some users told StubHub to 'stick to your lane.'

Insights

With Joe Burrow's number untouched, is LSU's decision to give away Jayden Daniels' jersey a calculated recruiting move or a legacy insult?
Why did a major ticketing brand risk massive backlash to mock an NFL quarterback's fierce legacy battle with his alma mater?
Could a Heisman winner's legal threat over a jersey number permanently change how universities profit from their former stars?