Louis Vuitton, Singer Unveil 2 Custom Porsche 911s as Brand Revives Classic Car Rally
Updated
Updated · WWD · Aug 13
Louis Vuitton, Singer Unveil 2 Custom Porsche 911s as Brand Revives Classic Car Rally
3 articles · Updated · WWD · Aug 13
Summary
Two one-off Porsche 911 Reimagined by Singer models were unveiled at Pebble Beach, marking Louis Vuitton’s first co-branded cars with the U.S. restoration specialist.
A dashboard-clock commission sparked the project, then expanded into full-vehicle personalization spanning Vuitton watchmaking, leather goods, trunks, fashion and footwear workshops.
The pair includes an ivory-white turbo cabriolet shaped by Nicolas Ghesquière and a saffron-and-cobalt coupé, each paired with exclusive capsule collections of 22 and 17 products respectively.
September’s Louis Vuitton Dolomites Classic Run will be the house’s first classic car rally in 14 years, extending its automotive push alongside its Formula 1 partnership.