Rebel Creamery Files Chapter 11 After $23.8 Million Trademark Judgment

3 articles · Updated · Yahoo Finance · Aug 15

Aug. 14 court filings show Rebel Creamery sought Chapter 11 protection in Utah, listing $10 million to $50 million in both assets and liabilities as it moves to restructure.
The filing followed a July 16 New York federal judgment awarding Van Leeuwen $23.8 million in disgorged profits after the court found Rebel intentionally infringed its trade dress.
Judge Eric Komitee said Rebel copied Van Leeuwen's pastel, minimalist pint packaging, and the ruling cited actual marketplace confusion between the two brands.
The order bars Rebel from selling the infringing products and requires a packaging redesign, while the bankruptcy filing automatically stays litigation as the case proceeds.
The collapse comes in a growing U.S. ice cream store market—up 5.8% to $7.4 billion over five years through 2025—where competition has spilled into court.