Reset Tech Says Manosphere Masks Multibillion-Dollar Industry Exploiting Gen Z Men
Updated
Updated · Fortune · Aug 15
Reset Tech Says Manosphere Masks Multibillion-Dollar Industry Exploiting Gen Z Men
3 articles · Updated · Fortune · Aug 15
Summary
Reset Tech and Equimundo said the manosphere has evolved from fringe blogs into a multibillion-dollar business selling Gen Z men fake belonging, wealth and masculinity through courses, supplements and coaching.
70% of young men's nonworking hours are spent on video games and recreational computer use, the report said, leaving a lonely, economically insecure audience vulnerable to influencers promising dominance, self-sufficiency and body optimization.
Top creators are monetizing that demand at scale: Adin Ross earns an estimated $30,000 to $50,000 an hour on Kick, while other leading streamers make $1 million to $10 million a year from courses, sponsorships and speaking fees.
Researchers said social-media algorithms, not just individual influencers, are driving the boom, and called for stronger consumer protections and platform accountability modeled in part on the EU's 2024 Digital Services Act.
The report argues regulation alone is insufficient, with outside experts urging more offline community, role models and practical support for young men rather than only diagnosing the online problem.