Best Buy Launches 60th Anniversary Sale With 10% Rewards Back Through Aug. 23

Q: Beyond the tech discounts, why is a major electronics retailer suddenly selling custom 3D-printed shoes to celebrate six decades in business?

Best Buy is selling the custom 3D-printed shoes as a branding and technology statement, not as a shift into footwear retail. The shoes are a limited-edition anniversary novelty created with Nexbie to make the 60th celebration feel memorable and to reinforce Best Buy’s identity as a company built around innovation. Best Buy’s own anniversary messaging says the sneakers are meant to be “something fun” that showcases the creativity and technological change that have shaped the company over six decades. That matters because the shoes are not ordinary merch. They are made with advanced 3D-printing technology as a single seamless piece, with no stitching or glue, which lets Best Buy turn the product itself into a demonstration of what modern tech can do. In that sense, the shoes fit the broader anniversary campaign, which also includes nostalgia-focused customer submissions of old devices and a Marques Brownlee partnership on how phones evolved over 60 years. The move also serves a practical marketing purpose. Limited-run novelty items can generate attention, social sharing and website traffic beyond standard discount promotions, while giving Best Buy a collectible product tied to its blue-and-yellow brand identity. So the shoes are less about entering fashion and more about celebrating Best Buy’s history by turning a “wild idea” into a visible example of innovation—essentially wearable tech-themed anniversary merchandise.

3 articles · Updated · Best Buy Corporate · Aug 10

Aug. 17-23 marks Best Buy’s week-long 60th anniversary sale, with doorbuster discounts on iPads, headphones, laptops and other tech across stores, its app and BestBuy.com.
My Best Buy Plus and Total members will earn 10% back in rewards—capped at $60—during the sale, while newly approved cardholders can get 15% back on first-day purchases.
Aug. 22 adds six in-store-only Anniversary Day offers, including a gift card promotion, with limited quantities and no rainchecks.
Best Buy is extending the campaign beyond discounts with an upgrade sweepstakes for old devices, a Marques Brownlee YouTube ad takeover starting Aug. 10, and limited-edition 3D-printed anniversary shoes.