Best Buy Cuts TV Prices Up to 56% in Early Labor Day 2026 Sale

Q: Best Buy is quietly hiding a highly lucrative in-store gift card loophole this Saturday—will shoppers catch it before supplies vanish?

Yes — if shoppers know to go in person on Saturday, Aug. 22, they can grab what is effectively a 40% discount on future Best Buy spending: a $100 Best Buy gift card for $60. The offer is not part of the regular online TV sale and is easy to miss because it is an in-store-only “Anniversary Day” promotion tied to Best Buy’s 60th anniversary. It is limited to one gift card per customer, available only while supplies last, and there are no rainchecks. Reports indicate stores are guaranteed at least 50 cards, though exact quantities vary by location. That makes timing critical. Best Buy itself has warned customers to arrive early, and some stores may use tickets or line management if crowds form. Given the value of the offer and the fact that gift cards are rarely discounted this steeply, it is likely to sell out quickly. For shoppers already eyeing the retailer’s early Labor Day TV deals, the gift card can deepen the savings. It can be used on eligible Best Buy purchases, including discounted TVs from Samsung, LG, TCL, Sony and Hisense, though it cannot be used to buy other gift cards or prepaid open-loop cards. Returns generally go back to the gift card. So the “loophole” is not hidden in a technical sense, but it is a short-window, in-store-only opportunity that many online shoppers could overlook. Anyone hoping to stack it with weekend TV discounts should plan to be at a store near opening.

3 articles · Updated · ZDNet · Aug 21

Best Buy’s early Labor Day TV sale offers discounts of up to 56%, with promotions on Samsung, LG, Sony, TCL and Hisense models ahead of the Sept. 7 holiday.
The steepest markdown highlighted is a 98-inch TV at $999, down from $2,300, while premium sets include Samsung’s R95H at $5,500 and LG’s C6 OLED at $1,700.
Several deals center on newer display features such as Micro RGB, Mini LED, OLED, 144Hz to 180Hz refresh rates, Dolby Vision and Dolby Atmos support.
The retailer’s 60th-anniversary sale ends Sunday, creating a short window for shoppers seeking either budget dorm-room TVs or higher-end home-theater upgrades.