MPA, ByteDance Forge AI Copyright Framework for 2 Generators After February Cease-and-Desist
Updated
Updated · Variety · Aug 17
MPA, ByteDance Forge AI Copyright Framework for 2 Generators After February Cease-and-Desist
3 articles · Updated · Variety · Aug 17
Summary
Monday’s memorandum sets a joint framework to protect film and TV intellectual property across ByteDance’s generative AI tools, centered on the Seedance video model and Seedream image generator.
The deal follows the MPA’s February cease-and-desist letter over Seedance 2.0, which the group said enabled riffs on actors including Brad Pitt and Tom Cruise and disregarded copyright law at scale.
ByteDance said months of talks with the MPA helped shape guardrails already reflected in last month’s Seedance 2.5 and Seedream 5.0 Pro releases.
Those tools run across ByteDance apps including TikTok, its U.S. variant, CapCut and Dreamina, giving the agreement reach beyond a single product.
The pact underscores Hollywood’s broader push to contain generative AI’s use of copyrighted works and likenesses while still engaging with the technology.