PS5 Launches Global Campaign Ahead of Marvel’s Wolverine on Sept. 15
Updated
Updated · PlayStation · Aug 17
PS5 Launches Global Campaign Ahead of Marvel’s Wolverine on Sept. 15
3 articles · Updated · PlayStation · Aug 17
Summary
PS5 said its new “It Happens on PS5” hero advert debuts this week, paired with worldwide installations and local activations to showcase current and upcoming games.
The campaign centers on PS5-exclusive and high-profile titles, spotlighting Marvel’s Wolverine, 007 First Light, God of War Laufey and Grand Theft Auto VI in a fast-paced ad about experiences coming in the next few months.
Sept. 15 release timing for Marvel’s Wolverine anchors several activations, including challenge pods in France and a Berserker Mode event in Australia.
UK, Canada and Spain will also get oversized Sentinel head installations, extending the campaign beyond screens as Sony steps up PS5 marketing globally.